Our existing website copy is overly technical and doesn't clearly articulate the value proposition to non-technical business decision makers. We need a conversion-focused copywriter to rewrite our homepage hero, value props, feature blurbs, and customer testimonial quotes.

Prospective leads leaving the site without booking a demo because the initial messaging is dense.

Key Deliverables:

• Discovery, Initial Work & Progress Review: Initial scoping review and first deliverable submitted for feedback.

• Completion, Review & Final Handoff: Incorporating review feedback, final quality check, and delivery of all assets.

Requirements:

• Demonstrated experience with Copywriting, Brand Voice, Content Strategy, Editing

• Async communication preferred with milestone check-ins.

• Must match our existing brand voice and terminology.

• Daily or bi-daily async progress updates required.

Please include links or examples of similar projects you've completed when submitting your proposal. Thanks!