Our fintech blog has 60 posts written over several years with no strategy. Some compete with each other for the same terms. I need a content audit, a keep/merge/remove decision for each, a topic plan for the next quarter based on what our customers ask, and the highest-value posts edited and refreshed.

Traffic has been flat for a year even though we publish regularly.

Key Deliverables:

• Discovery & Initial Findings: Gathering access and information, reviewing the current situation, and sharing early findings for feedback.

• Report & Recommendations: Final written findings with ranked recommendations and a walkthrough of what to do next.

Requirements:

• Demonstrated experience with Content Strategy, Editing, SEO, Keyword Research

• Async communication preferred with milestone check-ins.

• Must match our existing brand voice and terminology.

Please include links or examples of similar projects you've completed when submitting your proposal. Thanks!